© Midwest Single Source
It is with great sadness and a heavy heart that Midwest Single Source announces the passing of the company’s Founder and Chairman, John H. Osborne. Our dear friend passed away on March 4th, 2024, in Bonita Springs, Florida after a courageous battle with MSA (Multiple System Atrophy), a form of Parkinson’s disease. John was an exceptional presence in all our lives – a wonderful husband, father, grandfather, friend, mentor, and so much more. He lived and created an extraordinary life for himself and those around him. May you rest in peace JHO. Cheers!
Memorial Service is scheduled for Friday April 5th, at 2pm at Saint Mary’s Episcopal Church, Bonita Springs, Florida. Visitation at 1pm. Reception immediately following at The Nest Golf Glub, Bonita Springs, Florida. Memorial Service for Wichita, Kansas, date and details are pending.

WE SUPPLY YOUR COMPANY FOR SUCCESS

Your vision is our inspiration. Let us combine our printing and marketing expertise with to bring concept to completion. Business cards to brochures, catalogs to calendars, we’ll deliver what you need on time.

  • Since the launch of Forms Management in 1976; The now-called Midwest Single Source has experienced quite a transformation during the last 40 years. Starting in Wichita, KS, the company has grown into locations in Topeka, KS and Oklahoma City, OK. Today we are well known for next-day delivery of office supplies, the ability to provide nearly one million promotional items as well as creating a custom online store for each customer. Midwest Single Source has seen growth in almost every department from direct mail to corporate apparel. Our experienced staff is here to serve you. Give us a call and see what we can do for you and your business!

How to Prepare for Summer Marketing

When it comes to marketing for a small business, you’re constantly looking ahead to what’s just around the corner. You’re a season ahead of everybody else, ready for the next big thing in marketing to come around so you can take advantage of it. And with spring coming to an end and summer quickly approaching, you’re gearing up for a summer of marketing mayhem.

We put together a quick list of our favorite summer marketing ideas to help you get ready for the hot sales season coming up. Here’s how to prepare for summer marketing.

1. Embrace the heat.
If you haven’t noticed, the summertime can get a little toasty. When it comes to marketing for your small business, consider this an advantage. Embrace the heat by tying your sales, promotions and marketing to the temperature outside. For instance, “Pay the temperature! Every time the temp outside goes over 100, take an extra 10% off these select items.”

2. Get outside.
With the heat comes the perfect opportunity to get outside and promote the business at outdoor events. After all, if consumers are outside, then you should be, too. Take your storefront or online store outside by participating in events like street fairs, block parties or festivals. You could even give pop-ups a try, and pop up with promotions at places you know customers will be during the long summer days.

3. Hit the holidays.
There are plenty of holidays to celebrate and embrace over the upcoming summer months. Whether it’s Flag Day, Father’s Day, the Fourth of July or Back to School season, be sure to hit the holidays with your summer marketing tactics. Use email marketing beforehand, social media marketing on the holiday and follow up with print marketing to tell your customers about special holiday deals and promotions.

4. Snap some pics.
When it comes to summer, the grass is green, the sky is blue and people are happy. What better time is there to snap pictures you can use for promoting your small business? Summer is the ideal time to engage with social media sites such as Facebook, Twitter, Instagram and LinkedIn, because of all the beautiful photos you can share. Share pictures from your business, from the community or from customers to reach out to clients and engage with them on their level.

5. Enjoy local events.
While you’re out and about enjoying the sunshine, be sure your business gets involved with local events in the community. Use fairs, concerts and other community events to get your business in front of a large, captive audience. Or, see how your business can show support in the community—such as sponsoring a sports team—to bring exposure to the brand and demonstrate how much you care.

6. Sell summer sales.
Of course, summer is the perfect time to embrace those sizzling summer sales. People will be on the lookout for sales throughout the summertime, so be sure to keep your business top of mind by having a fresh sale ready to go at any given moment.

7. Go guerrilla.
Finally, use the beautiful summer weather to go guerrilla with your marketing efforts. For instance, if you have a brick and mortar storefront, why not try chalking the outside sidewalk? Guerrilla marketing is a unique and creative way to market your business that catches consumers’ eyes and draws them in.

Summer will be soon be here, as will summer marketing. Make sure you’re prepared with these tip top ideas for summer marketing. Embrace the heat and give these ideas a try to see how your business can grow this summer.

Your Vision is our Inspiration

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.