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It is with great sadness and a heavy heart that Midwest Single Source announces the passing of the company’s Founder and Chairman, John H. Osborne. Our dear friend passed away on March 4th, 2024, in Bonita Springs, Florida after a courageous battle with MSA (Multiple System Atrophy), a form of Parkinson’s disease. John was an exceptional presence in all our lives – a wonderful husband, father, grandfather, friend, mentor, and so much more. He lived and created an extraordinary life for himself and those around him. May you rest in peace JHO. Cheers!
Memorial Service for Wichita, Kansas, will take place at 3pm at St. James Episcopal Church located at 3750 E Douglas Ave, Wichita, KS 67208

WE SUPPLY YOUR COMPANY FOR SUCCESS

Your vision is our inspiration. Let us combine our printing and marketing expertise with to bring concept to completion. Business cards to brochures, catalogs to calendars, we’ll deliver what you need on time.

  • Since the launch of Forms Management in 1976; The now-called Midwest Single Source has experienced quite a transformation during the last 40 years. Starting in Wichita, KS, the company has grown into locations in Topeka, KS and Oklahoma City, OK. Today we are well known for next-day delivery of office supplies, the ability to provide nearly one million promotional items as well as creating a custom online store for each customer. Midwest Single Source has seen growth in almost every department from direct mail to corporate apparel. Our experienced staff is here to serve you. Give us a call and see what we can do for you and your business!

January 15, 2018

Improving Your Engagement on Facebook

If there’s anything influential on our culture, it’s social media—Facebook in particular. As of September 2017, Facebook boasted 2.07 billion monthly active users, with an average of 1.37 billion daily users. Used by 64% of Americans, Facebook still remains the most common social network. Additionally, the average user spends 20 minutes per day on Facebook, making it the most popular site online. There’s no way around it: Facebook is big, and it is here to stay.
For small business owners and marketers, this means one thing—potential customers. More Facebook users means more potential connections, relationships and sales. If you have a business page, how can you utilize Facebook to increase your followers and grow sales? We have some tips for how to improve your engagement on Facebook.

1. Fill out the “About” section.
The easiest way to gain more “likes” on a Facebook page is by simply filling out the information in the “About” section. This makes the page easier to find for users while improving a business’s credibility and increasing Google search engine rankings. Include any and all applicable information, such as address, phone number, location and mission statement.

2. Promote your page via email.
If you already have a substantial email marketing list compiled, use it to help boost your Facebook page. In your next email blast, include a call to action encouraging current and potential customers to like and follow the page. Emphasize the value in liking the page, such as updates on sales, extra promotions or contests.

3. Share images and video in your content.
Content is king. The most valuable content on social media is in images and video. These serve as a great way to share content through your page and increase Facebook followers. According to Social Media Examiner, Facebook photos generate an 87% interaction rate from followers, and videos bring in more than 8 billion average daily views. If you want to improve your engagement on Facebook, images and video are the best way to do it.

4. Engage with others.
Here’s the biggest thing: if you want more followers to engage with your Facebook page, then your page should probably be engaging with them. Engaging with followers, customers and fellow pages on Facebook is necessary for increasing your followers. Get in the habit of regularly leaving thoughtful, interesting or even funny comments or responses with others, to demonstrate more of your brand’s personality and earn more likes on the page.

5. Post at optimal times.
When you post is almost as important as what you post. CoSchedule found that the best times to post on Facebook are between 1:00 and 4:00 p.m. on days late into the week and on weekends, like Thursday, Friday, Saturday and Sunday. Research the best times to post on Facebook before scheduling content to gain the most engagement.

6. Consider Facebook Ads.
Finally, consider utilizing Facebook Ads to increase page followers. Facebook Ads are paid advertisements your business can use to reach out Facebook users. According to Invespcro, 92% of social marketers use Facebook for advertising, and have seen increases of 23%, 20% and 13% on post engagement, website clicks and page likes, respectively. Learn more about Facebook Ads yourself to see the return on investment.

Facebook is here to stay, so make sure your marketing efforts are doing the best they can. Use some of these tips to improve engagement on your Facebook page and grow a business.

Your Vision is our Inspiration

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.