© Midwest Single Source
It is with great sadness and a heavy heart that Midwest Single Source announces the passing of the company’s Founder and Chairman, John H. Osborne. Our dear friend passed away on March 4th, 2024, in Bonita Springs, Florida after a courageous battle with MSA (Multiple System Atrophy), a form of Parkinson’s disease. John was an exceptional presence in all our lives – a wonderful husband, father, grandfather, friend, mentor, and so much more. He lived and created an extraordinary life for himself and those around him. May you rest in peace JHO. Cheers!
Memorial Service is scheduled for Friday April 5th, at 2pm at Saint Mary’s Episcopal Church, Bonita Springs, Florida. Visitation at 1pm. Reception immediately following at The Nest Golf Glub, Bonita Springs, Florida. Memorial Service for Wichita, Kansas, date and details are pending.

WE SUPPLY YOUR COMPANY FOR SUCCESS

Your vision is our inspiration. Let us combine our printing and marketing expertise with to bring concept to completion. Business cards to brochures, catalogs to calendars, we’ll deliver what you need on time.

  • Since the launch of Forms Management in 1976; The now-called Midwest Single Source has experienced quite a transformation during the last 40 years. Starting in Wichita, KS, the company has grown into locations in Topeka, KS and Oklahoma City, OK. Today we are well known for next-day delivery of office supplies, the ability to provide nearly one million promotional items as well as creating a custom online store for each customer. Midwest Single Source has seen growth in almost every department from direct mail to corporate apparel. Our experienced staff is here to serve you. Give us a call and see what we can do for you and your business!

How to Embrace Earth Day in Your Marketing

As a marketing expert, you’re always looking for the next best angle to present your business or organization with. Whether it’s an event, season or holiday, there’s always a way to connect with your audience on common ground and share your product or service with them.

For example, in just a few short days, we will celebrate Earth Day! Earth Day 2018 falls on Sunday, April 22nd, and is the perfect opportunity to reach out to customers or potential consumers and connect with them. You may ask, “Earth Day and marketing?” How could those two possibly go together? Today we’re going to discuss how to embrace Earth Day in your marketing efforts.

Share on social media.
When you think of Earth Day marketing, the first though to pop into your head should revolve around social media. If you want to connect with your audience, then social media is the best way to go, especially on a “minor” holiday like Earth Day. Share about Earth Day through your various social platforms and see how you can spice things up a bit to show more of your personal brand. For instance, generate an Earth Day GIF, show a picture from your organization or create an Earth Day meme related to your product or service. Search online for other examples of companies who have shared about Earth Day on social media and reaped the benefits of it.

Integrate content marketing.
Next to social media comes content marketing on Earth Day. Integrate your content marketing with information, examples or knowledgeable material about how Earth Day relates to your brand. For example, write a blog post about Earth Day or send out an email to your customer list celebrating Earth Day with them. This type of material demonstrates how much Earth Day means to your organization, and displays your brand in a positive light.

Connect with a giveaway.
Thirdly, use Earth Day as an opportunity to connect with your target audience by offering a giveaway in connection with the holiday. For instance, offer a reusable mug or bottle to a social media follower for liking and sharing your Earth Day post. Or, offer free Earth Day T-shirts to the first 50 people that sign up for your email list. Everyone loves free stuff. Show your brand is eco-friendly and connect well with customers by offering an Earth Day giveaway in this upcoming week.

Do a promotion.
Alongside a giveaway comes an Earth Day promotion or sale. If you’re with a brick and mortar business, this is the perfect way to get people through your door and learning more. Even for online businesses, small sales and promotions in connection with a minor holiday like Earth Day are a great way to get visitors engaged with the brand. See what Earth Day promotion you have to offer and how you can connect products or services with the holiday.

Host a charity event.
Finally, commemorating Earth Day is a great way to show how much a business cares about the community and altruistic causes. Give back by hosting a charity event that relates to the holiday and the business. Build up your brand in a positive light by sponsoring a community garden day, hosting a clean up day or offering an educational event for community members to come and learn more about how to go green.

While Earth Day and marketing might not be the first combination to pop up in your head, they’re the perfect way to connect with a target audience on a new level. Try these tips for this upcoming week and embrace Earth Day in your marketing efforts.

Your Vision is our Inspiration

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.