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It is with great sadness and a heavy heart that Midwest Single Source announces the passing of the company’s Founder and Chairman, John H. Osborne. Our dear friend passed away on March 4th, 2024, in Bonita Springs, Florida after a courageous battle with MSA (Multiple System Atrophy), a form of Parkinson’s disease. John was an exceptional presence in all our lives – a wonderful husband, father, grandfather, friend, mentor, and so much more. He lived and created an extraordinary life for himself and those around him. May you rest in peace JHO. Cheers!
Memorial Service for Wichita, Kansas, will take place at 3pm at St. James Episcopal Church located at 3750 E Douglas Ave, Wichita, KS 67208

WE SUPPLY YOUR COMPANY FOR SUCCESS

Your vision is our inspiration. Let us combine our printing and marketing expertise with to bring concept to completion. Business cards to brochures, catalogs to calendars, we’ll deliver what you need on time.

  • Since the launch of Forms Management in 1976; The now-called Midwest Single Source has experienced quite a transformation during the last 40 years. Starting in Wichita, KS, the company has grown into locations in Topeka, KS and Oklahoma City, OK. Today we are well known for next-day delivery of office supplies, the ability to provide nearly one million promotional items as well as creating a custom online store for each customer. Midwest Single Source has seen growth in almost every department from direct mail to corporate apparel. Our experienced staff is here to serve you. Give us a call and see what we can do for you and your business!

March 11, 2019

Big Benefits of Launching a Business Podcast

If you’re in the business world, you know how quickly technology influences marketing trends. What used to be strange, unknown or even nonexistent is now the bold new frontier in marketing. And when it comes to staying ahead of the trends, marketers and business professionals have to be willing to take the leap. For example, take the podcast. 

Podcasts are a relatively new form of media, but have significantly grown in popularity over the last decade or so. Today, according to the 2018 Infinite Dial Study, nearly two-thirds of Americans are familiar with podcasts, and 44% of them age 12 and older have listened to one. The podcast audience is growing, so businesses are jumping on board with their marketing. We’ve put together a list of big benefits of launching a business podcast.

Podcasts drive traffic.
Establishing a podcast is the perfect way to add in another stream of traffic generation for the company. Podcasts allow the business to reach out to new and various audience members. The more audience members who listen to your podcast, the more who will subscribe and the more they will recommend it to others around them. These streams of traffic can help drive in new leads for the business to explore later on.

Podcasts build better relationships.
While you can definitely demonstrate voice through media like blog articles or website content, nothing truly exemplifies it like your voice itself. People listen to podcasts because they believe they have something in common with the speaker. Even though a podcast is a one-sided medium, listeners still feel a certain camaraderie with the presenter. This commonality establishes a solid foundation to build a positive relationship on, which generates leads.

Podcasts act as video alternative.
You already know video is a crucial part of any marketing strategy. However, shooting videos can be difficult. You might not have the necessary budget, equipment or even comfortability to shoot a brand video. And what’s worse than not shooting a marketing video? Shooting a bad marketing video. Alternatively, podcasts tend to be more affordable and easier to create than their video counterpart, as they don’t require lighting, equipment or even actors.

Podcasts improve your brand.
Needless to say, with more traffic, better relationships and affordability, podcasts can also significantly improve your brand. If your business struggles to close the gap between presentation and public image, podcasting could be the right move. Thanks to its personal and informative nature, podcasting gives you a foundation to build a brand with people who aren’t familiar with the company, and establish a better bridge with those who already are.

Podcasts can increase revenue.
What’s one of the biggest benefits of a podcast? An additional revenue stream, of course! People don’t go into podcasting just for the fun of it—it’s also an excellent way to make extra money. According to the Interactive Advertising Bureau, the podcasting industry grew 86% between 2016 and 2017, reaching a record $314 million in revenue. Things are only expected to go up from here, with the industry’s revenue projected to reach $659 million by 2020. If you want to make some extra money for the company, podcasts are the place to be. 

If you want to stay on top of the latest marketing trends for your business, consider starting a podcast. Keep these benefits in mind as you explore the world of podcasting and see how your business grows because of it.

Your Vision is our Inspiration

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.