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It is with great sadness and a heavy heart that Midwest Single Source announces the passing of the company’s Founder and Chairman, John H. Osborne. Our dear friend passed away on March 4th, 2024, in Bonita Springs, Florida after a courageous battle with MSA (Multiple System Atrophy), a form of Parkinson’s disease. John was an exceptional presence in all our lives – a wonderful husband, father, grandfather, friend, mentor, and so much more. He lived and created an extraordinary life for himself and those around him. May you rest in peace JHO. Cheers!
Memorial Service for Wichita, Kansas, will take place at 3pm at St. James Episcopal Church located at 3750 E Douglas Ave, Wichita, KS 67208

WE SUPPLY YOUR COMPANY FOR SUCCESS

Your vision is our inspiration. Let us combine our printing and marketing expertise with to bring concept to completion. Business cards to brochures, catalogs to calendars, we’ll deliver what you need on time.

  • Since the launch of Forms Management in 1976; The now-called Midwest Single Source has experienced quite a transformation during the last 40 years. Starting in Wichita, KS, the company has grown into locations in Topeka, KS and Oklahoma City, OK. Today we are well known for next-day delivery of office supplies, the ability to provide nearly one million promotional items as well as creating a custom online store for each customer. Midwest Single Source has seen growth in almost every department from direct mail to corporate apparel. Our experienced staff is here to serve you. Give us a call and see what we can do for you and your business!

April 15, 2019

How to Use LinkedIn to Your Advantage

In today’s online marketing, social media is at an all-time high. One of the most popular social networking sites for marketers? LinkedIn. With 610 million users, LinkedIn is definitely something worth investigating for small businesses. The platform is all about building networks, making connections and meeting those connections’ connections. 

Therefore, the greatest power of LinkedIn for business is its enormous ability to grow your brand through word-of-mouth. In fact, according to The State of B2B Digital Marketing, LinkedIn is the top-rated social network for lead generation. But how can a small business actually use LinkedIn to grow its marketing efforts? We can think of a few ways. Here’s how to use LinkedIn to your advantage. 

1. Set up a company page.
The first step to maximizing LinkedIn is setting up a company page. This is unique from what most refer to as a personal profile. Instead, a company page is specific to the business, not you personally. First, create a company page on LinkedIn. Then, choose a clear logo photo as your profile picture. Finally, add in a description for the company and include industry-related facts in terms of the company’s size, location, year founded, etc. The more information you include on the company page, the more likely people will be to find you on LinkedIn.

2. Connect with employees.
Next, connect with any employees at the business. Even if you’re a small business with less than 10 employees, still connect with them. According to LinkedIn, employees have 10x more first-degree connections than the average company. Employees are your biggest advocates, so by connecting with them and encouraging them to follow the business page, you can also tap into their vast network of connections. Plus, if they add their position at the company to their personal profiles, their page links to yours, giving you more potential leads.

3. Define your audience and goals.
As with any marketing initiative, you still need to define the audience and goals in mind for LinkedIn. Otherwise, your posts can come across a bit scattered, making the business look unprofessional. Decide what you want the company to gain on LinkedIn. Are you looking to hire new candidates? Perhaps establish yourself as an industry thought leader? Or simply generate more leads for the business? Decide on who your ideal follower is for the LinkedIn page, then target your content to fit their needs.

4. Optimize for search engines.
Fun fact: LinkedIn company pages are designed to be SEO friendly, which means you’re already set up for increased visibility; you just have to take advantage of it. Optimize your LinkedIn company page by including keywords in the profile description. For instance, include phrases of what you do or specific words that encompass the brand. Then, include links for your LinkedIn company page on the business website, blog, other social media posts and email newsletters in order to drive traffic through the page.

5. Publish interesting content.
Finally, choose the content you publish carefully. The most effective way to increase engagement on the LinkedIn page, boost search engine results and improve lead generation is to publish consistent, relevant subjects. LinkedIn recommends posting at least once per weekday for ultimate engagement. For example, share content on jobs and career information, relevant company news and any insightful professional themes that followers might find interesting. Then, keep track of how well your posts are doing through LinkedIn analytics.

LinkedIn is a valuable social media source for any small business marketing efforts. But, you have to know how to get started. As you use LinkedIn to your advantage, keep these tips in mind in order to boost your LinkedIn page, increase traffic and grow your brand.

Your Vision is our Inspiration

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.