© Midwest Single Source
It is with great sadness and a heavy heart that Midwest Single Source announces the passing of the company’s Founder and Chairman, John H. Osborne. Our dear friend passed away on March 4th, 2024, in Bonita Springs, Florida after a courageous battle with MSA (Multiple System Atrophy), a form of Parkinson’s disease. John was an exceptional presence in all our lives – a wonderful husband, father, grandfather, friend, mentor, and so much more. He lived and created an extraordinary life for himself and those around him. May you rest in peace JHO. Cheers!
Memorial Service is scheduled for Friday April 5th, at 2pm at Saint Mary’s Episcopal Church, Bonita Springs, Florida. Visitation at 1pm. Reception immediately following at The Nest Golf Glub, Bonita Springs, Florida. Memorial Service for Wichita, Kansas, date and details are pending.

WE SUPPLY YOUR COMPANY FOR SUCCESS

Your vision is our inspiration. Let us combine our printing and marketing expertise with to bring concept to completion. Business cards to brochures, catalogs to calendars, we’ll deliver what you need on time.

  • Since the launch of Forms Management in 1976; The now-called Midwest Single Source has experienced quite a transformation during the last 40 years. Starting in Wichita, KS, the company has grown into locations in Topeka, KS and Oklahoma City, OK. Today we are well known for next-day delivery of office supplies, the ability to provide nearly one million promotional items as well as creating a custom online store for each customer. Midwest Single Source has seen growth in almost every department from direct mail to corporate apparel. Our experienced staff is here to serve you. Give us a call and see what we can do for you and your business!

Print Marketing is Still Important, and Here's Why

In today’s modern age, you can find digital advertising nearly everywhere you look. From email marketing to sponsored social media posts, it’s easy to become oversaturated with digital ads. Even billboards can be digitized these days. 

If you’re looking for a way to cut through the noise of digital media, consider focusing your efforts on print marketing. A quick internet search will tell you how print media is proven to still be effective. Are you on the fence about investing in print marketing? Check out our list reasons you should be incorporating print media into your marketing strategies.

Print media are credible.
Think about the last time you saw a newspaper on a rack or a brochure at the doctor’s office. They likely presented an idea of legitimacy in your head. You assumed their contents were credible. That’s the beauty of print marketing; people trust it. They don’t have to worry about getting a computer virus or even being retargeted just for clicking on an advertisement. 

Print materials are tangible.
Since products such as postcards, fliers and pamphlets are physically tangible, they can stick around your home or office for a while. You have the ability to put them down and come back to them as you please. Plus, they take up physical space, or “real estate.” A brochure can sit on a lobby table indefinitely until someone moves it, creating more brand awareness the longer people are exposed to it.

Print products are more engaging than digital.
People like being able to physically interact with printed materials as opposed to just clicking on online ads. They often engage with them longer, too. Think about the amount of time you spend flipping through a magazine versus skimming a website. If you want to communicate important information to your target audience, consider printing it. 

Digital marketing has left a gap for print media.
Many marketers have forgone traditional print techniques for cheaper, digital ones. This has left a gap in the market for print media. You can use this blind spot to stand out from your competitors. Your shared target audience will likely remember your clever mailer instead of another business’s branded email.

It’s easy to target specific segments with print marketing.
With print media, you can be specific about the quantity of materials you’re producing and strategically place them to target your audience. For example, if you run a company that sells hair products, you can print enough posters for each hair salon in your target area.

Even with the rise of digital marketing, print media is here to stay. Consumers trust it, it has great staying power, and it’s easy to engage with. Adding print media your next marketing strategy is sure to get results.

Your Vision is our Inspiration

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.