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It is with great sadness and a heavy heart that Midwest Single Source announces the passing of the company’s Founder and Chairman, John H. Osborne. Our dear friend passed away on March 4th, 2024, in Bonita Springs, Florida after a courageous battle with MSA (Multiple System Atrophy), a form of Parkinson’s disease. John was an exceptional presence in all our lives – a wonderful husband, father, grandfather, friend, mentor, and so much more. He lived and created an extraordinary life for himself and those around him. May you rest in peace JHO. Cheers!
Memorial Service for Wichita, Kansas, will take place at 3pm at St. James Episcopal Church located at 3750 E Douglas Ave, Wichita, KS 67208

WE SUPPLY YOUR COMPANY FOR SUCCESS

Your vision is our inspiration. Let us combine our printing and marketing expertise with to bring concept to completion. Business cards to brochures, catalogs to calendars, we’ll deliver what you need on time.

  • Since the launch of Forms Management in 1976; The now-called Midwest Single Source has experienced quite a transformation during the last 40 years. Starting in Wichita, KS, the company has grown into locations in Topeka, KS and Oklahoma City, OK. Today we are well known for next-day delivery of office supplies, the ability to provide nearly one million promotional items as well as creating a custom online store for each customer. Midwest Single Source has seen growth in almost every department from direct mail to corporate apparel. Our experienced staff is here to serve you. Give us a call and see what we can do for you and your business!

December 2, 2019

Optimizing User Experience Begins with Your Website

The term “UX” has been thrown around for years, seeming trendy to some and matter-of-fact to others.

But those two little letters should have a big impact on your entire approach to marketing. After all, every business has an ideal “user” in mind and all of them “experience” your brand. That’s the crux of it.

User experience isn’t just essential. It’s everything.

User Experience Defined

UX may be boiled down to a two-letter abbreviation with a seemingly simple definition, but UX really is much more than it seems on the surface. 

It’s the act of making your business’s offerings more enjoyable for the user. For a coffee cup manufacturer, improving UX could result in a better handle or keeping a drink hot (or cold) for longer. For a professional printing company, it can be an easier ordering or delivery process.

In marketing, UX focuses heavily on design. Businesses doing it well have streamlined interactions at every intersection between user and brand. (UX is not to be confused with UI, or “User Interface,” which is the visual experience used to interact with a product.) 

Make Your Website a User’s Dream

You know what user experience is. Now it’s time to apply it to your business.

Begin your UX revolution on your website. Your company’s site is the linchpin to everything—digital campaigns, social media, print pieces and even billboards.

Marketing materials can’t contain everything, and your website supports all of them with resources, order forms, landing pages and more. Focus on hassle-free ways to complete actions like filling out an interest form, subscribing to a blog or ordering products online.

If you’re working to get customers to complete an action, your design should make it easy and enjoyable to do so. 

Here are a few easy places to implement UX design:

  • Add call to action buttons with clear language indicating what a user can expect after clicking.
  • Intake customer feedback on their experience with your site through routine and regular surveys.
  • If you haven’t already, cross-promote your social channels and help customers connect with your brand and site through platforms they frequent.
  • Ensure you’ve built your site with responsive web design, including a mobile-optimized theme.

Your Vision is our Inspiration

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.