© Midwest Single Source
It is with great sadness and a heavy heart that Midwest Single Source announces the passing of the company’s Founder and Chairman, John H. Osborne. Our dear friend passed away on March 4th, 2024, in Bonita Springs, Florida after a courageous battle with MSA (Multiple System Atrophy), a form of Parkinson’s disease. John was an exceptional presence in all our lives – a wonderful husband, father, grandfather, friend, mentor, and so much more. He lived and created an extraordinary life for himself and those around him. May you rest in peace JHO. Cheers!
Memorial Service is scheduled for Friday April 5th, at 2pm at Saint Mary’s Episcopal Church, Bonita Springs, Florida. Visitation at 1pm. Reception immediately following at The Nest Golf Glub, Bonita Springs, Florida. Memorial Service for Wichita, Kansas, date and details are pending.

WE SUPPLY YOUR COMPANY FOR SUCCESS

Your vision is our inspiration. Let us combine our printing and marketing expertise with to bring concept to completion. Business cards to brochures, catalogs to calendars, we’ll deliver what you need on time.

  • Since the launch of Forms Management in 1976; The now-called Midwest Single Source has experienced quite a transformation during the last 40 years. Starting in Wichita, KS, the company has grown into locations in Topeka, KS and Oklahoma City, OK. Today we are well known for next-day delivery of office supplies, the ability to provide nearly one million promotional items as well as creating a custom online store for each customer. Midwest Single Source has seen growth in almost every department from direct mail to corporate apparel. Our experienced staff is here to serve you. Give us a call and see what we can do for you and your business!

5 Content Ideas for Your Next Business Blog

Your business’s website is the perfect launching pad for enticing potential customers through the power of your own voice—with blogging. That’s because content marketing means establishing your business and your leaders as experts in your field. Sure, staring at a blank page is daunting when you don’t know what to write about. But luckily, we’ve got you covered. Check out these five content ideas for your next blog.

 

1. Share a Success Story

One customer’s success story sparks a world of ideas for your potential customers. When they see the wins you’ve already achieved for somebody, they start to picture what that could mean for your partnership with them. Think of some of your business’s top success stories and put them down on paper. Include tangible results that will easily resonate with your audience. Don’t forget to ask for permission to include quotes or names from your current customers championing their wins.

 

2. Talk About Products or Services

Sometimes you need more space than a product description page can give you. Use a blog post to go into more detail about the products and services your business offers. Or, maybe one of your products has a cool feature that you’ve never been able to talk about in-depth. Think about where you’d wished you had more room to elaborate in the past and get to writing.
 

3. Tell Your Origin Story

By now you probably know that many successful businesses were started in a garage: Apple, Disney and Amazon, to name a few. All of that goes to show that every business starts somewhere. What about your business? Use a blog post to detail why your business was started, where you came from and what your business stands for. This is an opportunity for you to create an emotional connection with your audience. This type of blog post will help to humanize your business. 

 

4. Address Frequently Asked Questions

There’s a reason they’re called “frequently” asked questions. Think about the questions your business receives time and time again. Then, use a blog post to develop thoughtful answers to those questions. Plus, this will make your job easier since customers will be able to find answers on their own. This helps drive truly qualified inquiries on the forms on your website, because hopefully your potential customers will have done some digging. 

 

5. Unveil New/Seasonal Offerings

‘Tis the season for a blog post around seasonal items. These last three months of the year always fly by, and with it comes the opportunity to promote seasonal offerings. Sure, you’ll want these new or seasonal product offerings up on your normal products or services page, but think of this blog post as an announcement to go more in-depth as to what you’re offering and the why behind it. 

 

Now it’s time to get out there and put the pen to paper… or more likely keyboard to blank document! Remember that consistency is key. As long as you’re writing from the heart and thinking from your potential customer’s point of view, you’ll have no problem with these five easy blogging ideas.

Your Vision is our Inspiration

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.