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It is with great sadness and a heavy heart that Midwest Single Source announces the passing of the company’s Founder and Chairman, John H. Osborne. Our dear friend passed away on March 4th, 2024, in Bonita Springs, Florida after a courageous battle with MSA (Multiple System Atrophy), a form of Parkinson’s disease. John was an exceptional presence in all our lives – a wonderful husband, father, grandfather, friend, mentor, and so much more. He lived and created an extraordinary life for himself and those around him. May you rest in peace JHO. Cheers!
Memorial Service for Wichita, Kansas, will take place at 3pm at St. James Episcopal Church located at 3750 E Douglas Ave, Wichita, KS 67208

WE SUPPLY YOUR COMPANY FOR SUCCESS

Your vision is our inspiration. Let us combine our printing and marketing expertise with to bring concept to completion. Business cards to brochures, catalogs to calendars, we’ll deliver what you need on time.

  • Since the launch of Forms Management in 1976; The now-called Midwest Single Source has experienced quite a transformation during the last 40 years. Starting in Wichita, KS, the company has grown into locations in Topeka, KS and Oklahoma City, OK. Today we are well known for next-day delivery of office supplies, the ability to provide nearly one million promotional items as well as creating a custom online store for each customer. Midwest Single Source has seen growth in almost every department from direct mail to corporate apparel. Our experienced staff is here to serve you. Give us a call and see what we can do for you and your business!

November 15, 2021

5 Intriguing Marketing Ideas Based on Human Characteristics

Luckily for marketers, human nature is often predictable. If you’ve ever wondered why some marketing tactics have been proven to work time and time again, it may have something to do with tried-and-true human mannerisms. For example, we all love to know that we’re getting a deal, and many of us are intrigued by a mystery. Curiosity is a human trait that can help grab the attention of your audience, customers both new and old. As a marketer, understanding these human mannerisms and characteristics can help you succeed. Check out these five marketing ideas based on our very human reactions that are sure to build intrigue.

 

1. Use Mystery

Give a discount, but don’t tell your customers the number until checkout. That way, they’re intrigued to make a purchase. Allow your customers to spin a wheel to get a prize or discount. Send a direct mail piece with a scratch-off to win a mystery surprise. It’s human nature to be curious about a surprise or a mystery, so use that to your advantage! Intrigue helps drive customers to your door, whether that be online or in person.
 

2. Give Points

While some are more competitive than others, there’s something about racking up points that keeps customers coming back for more. Assign a point value to various products or services, or give points for each visit. Get creative with your points system! Find a way to track the points and offer a reward after reaching a certain point value. This system will help your  marketing efforts play to the people who have a strong competitive nature.
 

3. Make Your Audience the Star

Everybody likes to feel special, and your marketing efforts have the power to do just that. Use personalization to make your audience the star of the show. Offer deals that are specific to the recipient. Use their first name in the email or direct mail piece to show that you took the time to personalize your marketing materials. With direct mail and email marketing , target your audience with the products and services you know they love the most. This will show them that you truly pay attention and care about their needs.

 

4. Reward Loyalty

Businesses often focus on getting new customers that they lose sight of some of the most important people—their current customers. Consider implementing a punch card, whether printed or virtual, to track the amount of business or transactions the person does with your business. Consider some type of reward for their loyalty. This could be access to an exclusive event, free educational items, a discount or even as much as a trip at the end of the year, depending on your business.
 

5. Offer a Deal

People love to feel like they’re winning, and a great deal offers exactly that. There are two important aspects to consider when making a deal for your customers—What is a good enough deal to get your customers to make a purchase, and what makes sense for your business so you aren’t losing money? There are a few other considerations at play. Maybe the deal doesn’t make your business money, but it leads to increased sales in the future. Therefore, you could measure it as a successful marketing tactic. 

 

These marketing tactics have worked time and time again for a reason. Human characteristics say that we are curious, competitive and love a great deal. Use this knowledge to your advantage to develop marketing strategies and campaigns that truly work for your business! 

Your Vision is our Inspiration

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.