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It is with great sadness and a heavy heart that Midwest Single Source announces the passing of the company’s Founder and Chairman, John H. Osborne. Our dear friend passed away on March 4th, 2024, in Bonita Springs, Florida after a courageous battle with MSA (Multiple System Atrophy), a form of Parkinson’s disease. John was an exceptional presence in all our lives – a wonderful husband, father, grandfather, friend, mentor, and so much more. He lived and created an extraordinary life for himself and those around him. May you rest in peace JHO. Cheers!
Memorial Service for Wichita, Kansas, will take place at 3pm at St. James Episcopal Church located at 3750 E Douglas Ave, Wichita, KS 67208

WE SUPPLY YOUR COMPANY FOR SUCCESS

Your vision is our inspiration. Let us combine our printing and marketing expertise with to bring concept to completion. Business cards to brochures, catalogs to calendars, we’ll deliver what you need on time.

  • Since the launch of Forms Management in 1976; The now-called Midwest Single Source has experienced quite a transformation during the last 40 years. Starting in Wichita, KS, the company has grown into locations in Topeka, KS and Oklahoma City, OK. Today we are well known for next-day delivery of office supplies, the ability to provide nearly one million promotional items as well as creating a custom online store for each customer. Midwest Single Source has seen growth in almost every department from direct mail to corporate apparel. Our experienced staff is here to serve you. Give us a call and see what we can do for you and your business!

November 30, 2022

Evaluating Your Marketing Plan for 2022

It’s beginning to look a lot like 2023! While we aren’t quite ready to ring in the new year, January is coming quickly. That means as we finish out 2022, it’s time to reflect on what marketing efforts have been working in the past year and what we hope to achieve in 2023. Then, it’s time to come up with a plan! Check out these ways you can get a head start on succeeding with your marketing efforts in the new year.

 

Start with analytics

When analytics and tracking are available, use it! Numbers are a great way to build your case for more marketing dollars or to back up the marketing tactics you’re using. Analytics you should be tracking throughout the year include:
 

  • Social media conversions
  • Website conversions
  • Click-through rates
  • Email opens and click throughs
  • Direct sales from marketing campaigns (QR codes driving to a specific landing page, etc.)

Consider the types of marketing avenues your company uses and what analytics may be available. 

 

Ask for feedback

While analytics provide a solid story for what performed well and what drove the most business, it’s also important to hear first-hand from your audience. You’ll never know unless you ask! Consider sending a short survey to get a pulse on what your audience would like to see in 2023. More mobile marketing? Less emails and more direct mail? Make sure to thank your audience for doing business with you in 2022, and let them know that this survey is to give them what they value most in the new year.

 

Cut what’s not working

Sometimes marketers can get attached to campaigns when they’ve poured their hearts, souls and budgets into the final product. However, this is the time to truly look at the numbers and feedback and eliminate any promotional tactics that haven’t provided a return on investment. At the very least, it’s important to focus your marketing budget on tactics that are working best. 

 

Consider new tactics

Consider this your sign to try something new in 2023. The world of social media is evolving and marketing plans do, too. Consider your audience and what mediums they use to consume marketing materials. The survey you send them is a great opportunity to gauge if there are missed marketing opportunities. Test the new marketing measures using a smaller percentage of your budget to start and then reevaluate if you experience success. 

 

Now is the time to get your 2023 marketing plan into shape by evaluating how you did in 2022. Don’t be afraid to cut where necessary and add in new tactics. When in doubt, use the data to support your marketing decisions for the year to come. We’re wishing you a happy 2023 with your best marketing success yet!

Your Vision is our Inspiration

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.