© Midwest Single Source

We're growing our Sales Team and looking for passionate, driven people to join us! We have openings in Wichita, Hutchinson, and Topeka for a Sales Account Executive—a full-time hybrid role with Midwest Single Source, headquartered in the Wichita, Kansas Metro area.

As a Sales Account Executive, you’ll be the face of our company, building relationships, managing accounts, and helping customers find the best solutions. If you love connecting with people, generating leads, and providing top-notch service, we’d love to have you on board!

Or click here to apply online: LinkedIn Job Posting


OR... Click here to visit our Facebook page


Your vision is our inspiration. Let us combine our printing and marketing expertise with to bring concept to completion. Business cards to brochures, catalogs to calendars, we’ll deliver what you need on time.

  • Since the launch of Forms Management in 1976; The now-called Midwest Single Source has experienced quite a transformation during the last 40 years. Starting in Wichita, KS, the company has grown into locations in Topeka, KS and Oklahoma City, OK. Today we are well known for next-day delivery of office supplies, the ability to provide nearly one million promotional items as well as creating a custom online store for each customer. Midwest Single Source has seen growth in almost every department from direct mail to corporate apparel. Our experienced staff is here to serve you. Give us a call and see what we can do for you and your business!

5 Resolutions to Make for Your 2020 Marketing

New year, new you, new approach to your marketing

At this point, you’ve certainly devised your 2020 marketing calendar. You know what content you’ll be focusing on when, but you’ve still got room to integrate best practices and explore trends on the rise. 

Make these five New Year’s resolutions for your 2020 marketing.

 

1. Master data visualization.

If you haven’t gotten on board with infographics or other forms of data visualization… well, better late than never. 

It’s one thing to write out your selling points. It’s another to market your benefits through the use of clever design and data, which in tandem make a more compelling case. Most people are visual learners, and you have a better chance of getting your marketing messaging retained by those who need to see it. 

This year, make more visual content: infographics, videos, robust landing pages and slick print pieces.

 

2. Personalize marketing experiences.

As technology becomes smarter, so does marketing’s ability to become more targeted and unique to many different users. 

Not every business has the marketing dollars to personalize everything, but pick a few spots where you can really make an impact. Create a tailored landing page with a personalized URL (PURL). Rather than sending out a mass mailing, use variable data to personalize a letter with your customer’s first name and other pertinent data specific to them. Create unique content for first-time visitors to your website.

 

3. Automate with AI.

It’s time to leverage the power of automation. Not only can it help you double down on personalization, but it can take over a lot of your heavy lifting. Focus your staff on creating a better customer experience and new strategies while automation deploys marketing pieces.

Start with your email marketing. Tie your web analytics to your favorite email marketing tool and create email content based on customer behaviors—pages they visited, items left in their cart, etc. This will help keep your business and products top of mind.

After that, explore how implementing a chatbot on your site can help visitors find what they need and improve sales and the customer experience.

 

4. Sell on social media.

Users want more interactivity with the content they are engaging. Shrink the sales funnel by offering a sales point right inside your next post.

Rather than simply posting a product photo on Instagram, you can elevate it by linking it with a “buy now” option. You’ll make it that much easier for a user to buy your product and for you to sell it. 

It’s becoming standard practice for e-commerce businesses to enhance their social media profiles for selling. On top of Instagram, look into your sales-optimization options on Facebook, Twitter and Pinterest. 

 

5. Go live with your video. 

None of the content you create carries as much potential as video. Surveys show that most users prefer to learn about products via video, and you can seize on this opportunity with live video. 

A great, polished, produced video can do a lot for your brand, but it never carries the same authenticity as live streaming. You build credibility with your audience by revealing the people behind your business and giving an unfiltered look into what you do. Consider revealing new products or services through a livestream—you can build anticipation and garner broad audience interest.

Your Vision is our Inspiration

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.