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It is with great sadness and a heavy heart that Midwest Single Source announces the passing of the company’s Founder and Chairman, John H. Osborne. Our dear friend passed away on March 4th, 2024, in Bonita Springs, Florida after a courageous battle with MSA (Multiple System Atrophy), a form of Parkinson’s disease. John was an exceptional presence in all our lives – a wonderful husband, father, grandfather, friend, mentor, and so much more. He lived and created an extraordinary life for himself and those around him. May you rest in peace JHO. Cheers!
Memorial Service for Wichita, Kansas, will take place at 3pm at St. James Episcopal Church located at 3750 E Douglas Ave, Wichita, KS 67208

WE SUPPLY YOUR COMPANY FOR SUCCESS

Your vision is our inspiration. Let us combine our printing and marketing expertise with to bring concept to completion. Business cards to brochures, catalogs to calendars, we’ll deliver what you need on time.

  • Since the launch of Forms Management in 1976; The now-called Midwest Single Source has experienced quite a transformation during the last 40 years. Starting in Wichita, KS, the company has grown into locations in Topeka, KS and Oklahoma City, OK. Today we are well known for next-day delivery of office supplies, the ability to provide nearly one million promotional items as well as creating a custom online store for each customer. Midwest Single Source has seen growth in almost every department from direct mail to corporate apparel. Our experienced staff is here to serve you. Give us a call and see what we can do for you and your business!

November 4, 2019

You Should be Surveying your Customers, and Here's Why

Meeting your customers’ needs is a critical element of a successful business. So how you do you make sure your customers are happy? A great way to check in with them is through a survey. Surveys give your customers chances to voice their opinions, and your company can take them into consideration so you can better serve your customers.

There are a few things to keep in mind when creating a customer survey. Firstly, it shouldn’t take participants longer than five minutes to complete. People are taking time out of their days to help your business, so you want to recognize that by keeping your survey short and sweet. 

Secondly, make sure your survey includes no more than two open-ended questions. Participants tend to abandon surveys that require too many long-form answers. Multiple-choice and true-false questions are your best bet!

Customer surveys are valuable for a multitude of reasons. They can provide your business with insights into the minds of your target audience. We’ve broken down a list of some of the best things about customer surveys.

1. Get a gauge on customer satisfaction.
Finding out how your customers feel about your business, products, services and prices is likely the main reason you’re sending out a survey, and for good reason. Happy customers eventually turn into brand loyalists and later brand advocates. 

2. Gather customer data.
On your customer survey, be sure to ask for demographic information such as age, gender and location. This will give you a better idea of exactly who your customers are. You can then use this information to better tailor your ads toward these individuals, hopefully turning them into brand loyalists.

3. Improve your organization’s offerings.
Through your customer survey, you might find people have issues with your products or services. This is a chance for your business to stay on top of bad reviews and resolve them before they become too widespread. Your customers will appreciate you owning your errors, and will likely give you a second chance at their loyalty.

4. Compare data over time.
Once you’ve received results from your first customer survey, consider sending one out annually. This way, you’ll be able to compare customers’ responses between years and see whether they think you’ve improved.  Based on the results, you’ll know the direction in which your organization needs to go and begin strategizing how to get there. 

Customer surveys are one of the simplest, yet easiest, ways you can maximize your organization’s success. There are plenty of online survey tools to choose from, so be sure to check one out today!

Your Vision is our Inspiration

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.