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It is with great sadness and a heavy heart that Midwest Single Source announces the passing of the company’s Founder and Chairman, John H. Osborne. Our dear friend passed away on March 4th, 2024, in Bonita Springs, Florida after a courageous battle with MSA (Multiple System Atrophy), a form of Parkinson’s disease. John was an exceptional presence in all our lives – a wonderful husband, father, grandfather, friend, mentor, and so much more. He lived and created an extraordinary life for himself and those around him. May you rest in peace JHO. Cheers!
Memorial Service for Wichita, Kansas, will take place at 3pm at St. James Episcopal Church located at 3750 E Douglas Ave, Wichita, KS 67208

WE SUPPLY YOUR COMPANY FOR SUCCESS

Your vision is our inspiration. Let us combine our printing and marketing expertise with to bring concept to completion. Business cards to brochures, catalogs to calendars, we’ll deliver what you need on time.

  • Since the launch of Forms Management in 1976; The now-called Midwest Single Source has experienced quite a transformation during the last 40 years. Starting in Wichita, KS, the company has grown into locations in Topeka, KS and Oklahoma City, OK. Today we are well known for next-day delivery of office supplies, the ability to provide nearly one million promotional items as well as creating a custom online store for each customer. Midwest Single Source has seen growth in almost every department from direct mail to corporate apparel. Our experienced staff is here to serve you. Give us a call and see what we can do for you and your business!

June 22, 2020

20 Calls to Action that Drive Engagement

You’ve probably heard some of the essentials to strengthening your web presence: updated website, strong social networking, email marketing, etc. You may already know how to ask potential customers to try your products or service. But, many small businesses often misunderstand what online calls to action are and how they can affect a marketing strategy.

Strong calls to action (CTA) contribute to the success of any institution. For a business, they can make the difference between heightened sales and diminished opportunities. Calls to action are exactly what they sound like—words or phrases that drive visitors to take a specific action on your site. In other words, they function as a stepping stone between website visitors just passing by and those who feel invested enough to try out the service.

You should include effective CTAs throughout your website, social media, email messages and especially on landing pages. When it comes to crafting useful and compelling calls to action, keep these helpful pointers in mind.

  • Use action words. There’s a reason we call it a call to action. When constructing a CTA button, use powerful, compelling verbs that will attract visitors and drive engagement.
  • Be concise. Keep it simple. State the necessities in as few words as possible.
  • Talk about services. While maintaining succinctness, make sure your visitors fully understand what the business does. For example, instead of using the CTA Buy now! on a landing page, try See our new product now!
  • Choose colors. Design plays a huge role in crafting a creative CTA. Use eye-catching, contrasting colors that catch visitors’ attention and draw them in. And understand how colors impact an audience’s conversion. For example, red creates a sense of urgency while blue evokes trust and security.
  • Go step-by-step. People love CTAs they can follow easily. When crafting your call to action, ask yourself: “If I had no idea what was going on, would I be able to follow this on this site?” If not, you may want to rethink your website design setup.
  • Think “I want to…” Imagine your call to action as an “I want to” button. Nobody wants to submit a form. But they may want to get a free sample!

By following these simple pointers, you can easily create calls to action that will generate customer leads. Now that you have some tips, get started with these 20 CTA examples.

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When it comes to a business’s online presence, carefully-crafted calls to action are vitally important. A CTA that draws visitors in and generates constructive leads will result in higher engagement and increased customer sales.

By following valuable pointers and utilizing these top 20 examples of CTAs, a business can develop effective calls to action and continue to grow their bottom line.

Your Vision is our Inspiration

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.