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It is with great sadness and a heavy heart that Midwest Single Source announces the passing of the company’s Founder and Chairman, John H. Osborne. Our dear friend passed away on March 4th, 2024, in Bonita Springs, Florida after a courageous battle with MSA (Multiple System Atrophy), a form of Parkinson’s disease. John was an exceptional presence in all our lives – a wonderful husband, father, grandfather, friend, mentor, and so much more. He lived and created an extraordinary life for himself and those around him. May you rest in peace JHO. Cheers!
Memorial Service for Wichita, Kansas, will take place at 3pm at St. James Episcopal Church located at 3750 E Douglas Ave, Wichita, KS 67208

WE SUPPLY YOUR COMPANY FOR SUCCESS

Your vision is our inspiration. Let us combine our printing and marketing expertise with to bring concept to completion. Business cards to brochures, catalogs to calendars, we’ll deliver what you need on time.

  • Since the launch of Forms Management in 1976; The now-called Midwest Single Source has experienced quite a transformation during the last 40 years. Starting in Wichita, KS, the company has grown into locations in Topeka, KS and Oklahoma City, OK. Today we are well known for next-day delivery of office supplies, the ability to provide nearly one million promotional items as well as creating a custom online store for each customer. Midwest Single Source has seen growth in almost every department from direct mail to corporate apparel. Our experienced staff is here to serve you. Give us a call and see what we can do for you and your business!

April 26, 2021

Spring Cleaning Ideas for Your Marketing Plan

Spring has sprung and you know what that means—spring cleaning! While it’s the perfect time to clean out your closet and wipe down all surfaces (as if you haven’t been doing THAT all year), it’s also the perfect time to spring clean other aspects of your life, like your marketing plan! Hear us out, we promise it’ll make sense. 

Use this spring as a reminder that the season of renewal is upon us and you can ensure your marketing efforts are up to par. Check out ways that you can get some spring cleaning out of the way when it comes to your marketing efforts!

 

Out with the Old, In with the New

If your website has been around since the dawn of the internet with minimal changes, it’s time to invest in something new. Spring cleaning means taking time to reevaluate what could use some sprucing and updating. Take time to evaluate your website, your logo, designs and branding to ensure it has stood the test of time. Consider hosting a focus group (virtually!) to ask those who are unfamiliar with your brand how your marketing materials make them feel.

 

Stop What Isn’t Working

Measure, measure and measure some more. Did we mention measuring? Okay, so we did. Understanding what’s working and what isn’t is crucial for the success of any marketing campaign. It’s easy to get wrapped up in busy work and forget to actually look at and use metrics. Let this be a reminder to stop and smell the metaphorical roses. What’s working? What isn’t? What could you change as you transition into summer? Use data to help guide your marketing efforts. 

 

Dust Off Your Creative Hat

It’s easy to let creative conversations fall to the wayside when you’re moving at a fast pace. Instead, use this as a reminder to dust off your creative cap and inject some creativity into your marketing plan. Host a brainstorming meeting with your team where no idea is a bad idea. What haven’t you tried? Maybe humor is missing and you’ve always been serious. Or, maybe you have the right message and you just haven’t been able to make it resonate. Creative sessions are sure to spark great ideas. 

 

Utilize Your Resources

When spring cleaning your closet, you may find an item you have too many of—like shoes or blouses. The same can happen when you’ve been accumulating products for your small business. Think about how you could repurpose the stack of branded coffee mugs sitting in your marketing closet, or the lanyards you printed and weren’t able to use for that in-person event in 2020. Send those items to lapsed customers in hopes of winning them back. Or, reward your most loyal customers and continue to keep them. Plus, this helps you make room for more materials that are sure to come in 2021!

 

Remember, spring signifies a sense of renewal for all. You can go far beyond your home and closet to utilize the spring cleaning method. How will you spring clean your marketing efforts? Use what you have, don’t forget to measure and keep putting your business out there! Move over, spring… we’re ready for a fruitful summer.

Your Vision is our Inspiration

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.